
The world's biggest fashion companies have also experimented with making virtual clothing, which people's avatars can wear in metaverse environments.We’re going to get real with you: if your business is on Facebook, you need to be using Facebook analytics. For example, in September millions of people watched the singer Ariana Grande virtually perform in Fortnite, Epic Games said. Musicians can do virtual concerts within these platforms.

Epic Games' Fortnite is also considered to be part of the metaverse. The popular children's game Roblox, which had its New York Stock Exchange debut in March, describes itself as a metaverse company. The term is popular in Silicon Valley, with Microsoft also having mentioned converging the digital and physical worlds. The idea of the metaverse is attracting a lot of interest from investors and companies who are keen to be part of the next big thing.įacebook CEO Mark Zuckerberg said in July that the company will try to transition from being a social media company to a metaverse company in the next five years or so.

As more people have started working and going to school remotely, there has been increased demand for ways to make online interaction more lifelike. The accelerated interest in the metaverse can be seen as a result of the COVID-19 pandemic.

The idea of the metaverse is that it will create new online spaces in which people's interactions can be more multi-dimensional, where users are able to immerse themselves in digital content rather than simply viewing it. Fans of the metaverse see it as the next stage in the development of the internet.Īt the moment, people interact with each other online by going to websites such as social media platforms or using messaging applications.
